Nokia versus iPhones

All right, this doesn't explicitly mention iPhones but I still instinctively consider any cool new application for non-iPhones launched by a cell phone maker to be an iPhone-competitive maneuver.

From Venture Beat:

Among the topics of interest is “augmented reality,” in which an image seen through a camera-phone display can be augmented with things that aren’t there. For instance, you could point your camera at a street in San Francisco and the screen could present you with the view of the same location before the San Francisco earthquake of 1906. A number of companies, including Hewlett Packard and Intel, are looking at creating services or games that can make the real world more entertaining.

Similarly, Nokia’s Point and Find project will let you point your camera phone at a building, and it will fetch you information about it.

My guess is by the time this makes it from demo to real-world it'll have happened somewhere else first. I can't stop thinking Nokia != cool software. The real challenge may be a user interface that makes it intuitive enough to use this software even in the face of slow picture analysis times and inconsistent GPS data. I'm not sure it's possible.