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In 1958... psychologists let groups of four people brainstorm about the practical benefits or difficulties that would arise if everyone had an extra thumb on each hand after next year. These people were called "real groups" since they actually brainstormed together. Next, the researchers let "virtual groups" of four people generate ideas around the "thumb problem", but they had to brainstorm individually, in separate rooms. The researchers combined the answers they received from each [virtual group] individual and eliminated redundancies... They then compared the performance between real groups and virtual groups...

To their surprise, the researchers found that virtual groups, where people brainstormed individually, generated nearly twice as many ideas as the real groups.

-- Franz Johansson

-- Marc Andreessen

p.s. How do you like flattened double quote? Maybe the badnesses cancel out.